Privacy Policy

1. Privacy Policy

The Biten Group (Hong Kong) Limited ("Biten", "we", "our") places great importance on the security and privacy of your personal data. This Policy, together with our "Terms of Use" and (if you make purchases through this site) "Terms of Sale", as well as any documents referenced therein, sets out the basic provisions regarding how we handle the personal data you provide through the use of this site ("the Site") (including personal data provided through any smartphone applications or other electronic means), and describes the cookies we use. We will process your personal data in accordance with the relevant data protection laws, based on the purpose for which the personal data is submitted. Please read the following carefully to understand our views, practices, and methods of handling personal data, as well as our use of cookies. By providing us with personal data, you agree to the terms of this Policy and the collection, storage, use, transfer, disclosure, access, and processing of your personal data as described in this Policy.

2. Data we may collect from you

2.1 We may collect and process the following data about you:

2.1.1 The data you provide when filling out forms on "this site", and the data you provide through this site in other ways (including data provided through any smartphone applications or other electronic means). This includes data provided when registering to use this site, registering as a member of a special project on this site (such as Biten Club), ordering products through this site, subscribing to our services, posting information, or requesting further services. We may also request your data when you participate in competitions or promotional activities sponsored by us, or when you report issues with this site. The data we may request from you includes, but is not limited to, name, gender, email address, date of birth, mailing address, phone number, identification document number, credit/debit card number, location, etc.

2.1.2 If you contact us, we may store a record of your communication.

2.1.3 We may also ask you to complete surveys and/or fill out questionnaires for our research purposes, but you are free to choose not to respond.

2.1.4 Details of transactions and orders you have conducted on this website.

2.1.5 You browse detailed data on this site, including but not limited to traffic data, location data, blogs, and other communication data (whether for our own purposes or other purposes), as well as the resources you browse. Regarding cookies and how we use cookies, please read the following instructions about cookies.  

2.2 If you choose not to provide any personal information, we may be unable to complete your order, deliver products to you, or provide certain services. Whenever we request personal information, we will specify the purpose of collecting it and ensure that the data will only be used for the stated purpose. If you are under 18 years old, you must obtain the consent of your parent or guardian before providing us with personal information.

3. The storage location of your personal information

3.1 The data we collect from you may be transferred to and stored at a location in Switzerland (server location) or another location outside the Hong Kong Special Administrative Region. This data may also be processed by our employees, suppliers, or suppliers' employees located outside the Hong Kong Special Administrative Region.

3.2 All data you provide to us is stored on our secure servers. Any transactions are encrypted using SSL technology. If we provide you (or you choose) a password to access specific parts of this site, you should keep it confidential. Please do not disclose the password to others.

3.3 Unfortunately, transmitting data over the Internet is not entirely secure. Although we strive to protect your personal information, we cannot guarantee the security of the data you transmit to this site; any transmission risks are borne by you. Upon receiving your data, we will immediately implement strict procedures and security features to prevent unauthorized access.

4. Purpose of collecting your data

4.1 We collect your data for the following purposes:

4.1.1 Ensure that the content of this site is provided to you and your computer in the most effective manner.

4.1.2 Provide you with information, products, or services as per your request.

4.1.3 Fulfill the contractual obligations we have signed with you.

4.1.4 If you choose to participate in interactive features, we will allow you to join our services that feature interactive elements.

4.1.5 To notify you about changes to our services.

4.1.6 Set up and manage your personal account on Biten.

4.1.7 Invite you to participate in competitions or promotional activities sponsored by us.

4.1.8 Conduct and analyze market research.

4.1.9 For marketing and promotional purposes, such as sending you information about our products and services, as well as updates on the latest offers and promotions related to our products and services (please read the "Direct Marketing" section below).

5. How to use data

5.1 We use the data we hold about you in the following ways:

5.1.1 We may provide aggregated, non-personal statistical data or group information to marketing partners, advertisers, or other third parties for research purposes. For instance, we will not disclose to our marketing partners that you have purchased a specific product or that you are a member of the Biten Club. However, we may disclose the number of customers who have purchased a particular product and the number of members of the Biten Club.

5.2 Through your use of this website, we may also collect specific data that does not personally identify you when you use this website. Such data is typically collected through "traffic data". We automatically collect and store this data when you interact with this website. For example, we collect your IP address, your computer host name, browser data, and referring website domain name each time you browse this website. We may also collect data related to customer traffic patterns and website usage. Such data does not contain any personally identifiable content; it is only used to analyze and improve this website and to provide our customers with a satisfactory internet experience. For information on the use of cookies and when we will request your consent, please refer to the following instructions regarding "cookies".

5.3 Upon your consent, we may use your data and/or provide your data to third parties selected by us and permit such third parties to use your data, in order to provide you with information about products or services that may interest you. We or they may contact you by mail, telephone, email, or other electronic means.

5.4 If you are an existing customer, we will only provide you with information about products and services similar to those from your previous purchase through mail, phone, or electronic means (such as email, SMS).

5.5 If you are a new customer, with your consent, we will provide your data to a third party we have chosen and permit the third party to use your data. We (or they) will only contact you electronically (please read the "Direct Marketing" section below).

6. Direct marketing

6.1 Like most businesses, promotion is crucial to our success. We may occasionally send you promotional materials or provide your personal information to third parties for direct marketing purposes. If we intend to use your personal information for this purpose, or intend to provide your personal information to third parties for such purposes, we will usually notify you (before collecting your data). Unless you agree, we will not use your personal information for direct marketing purposes, or provide your personal information to third parties for direct marketing purposes. You can indicate your consent by checking the relevant box on this website or on the form where we collect your personal information.

6.2 You may also choose to opt-out of receiving promotional messages at any time by contacting The Bitten Group (Hong Kong) Limited, sending an email to ted@biten.org, or using the unsubscribe option provided in the promotional message.

7. Disclosure of data

7.1 We may disclose your personal data to any member of our group, which includes our subsidiaries, ultimate holding company, and its subsidiaries as defined under the laws of the Hong Kong Special Administrative Region. These entities may be located within or outside the Hong Kong Special Administrative Region.

7.2 We may disclose your personal information to the following third parties:

7.2.1 Third parties that assist us in managing this website (such as our Internet service provider) or providing the services you request. These third parties must always provide the same level of security for your personal data as Biten does.

7.2.2 Third parties for direct marketing purposes (subject to your consent, please read the "Direct Marketing" section above).

7.2.3 Third parties that perform functions for us (such as fulfilling orders, delivering packages, analyzing data, processing payments, etc.).

7.2.4 Third parties involved in credit card verification and obtaining credit card payment authorization.

7.2.5 If we sell or purchase any business or assets, we may disclose your personal information to potential sellers or buyers of such business or assets.

7.2.6 If The Bitten Group (Hong Kong) Limited or substantially all of its assets, or any member of our group, is acquired by a third party, the customer-related personal data held will become jointly transferred assets.

7.2.7 To comply with legal orders, enforce or apply the "Terms of Use", "Terms of Sale", or other contracts, or to protect the rights, property, or safety of The Biten Group (Hong Kong) Limited or its group members, customers, or others, the aforementioned situations include exchanging information with other companies or institutions to prevent fraud and reduce credit risks.

8. Your rights

8.1 You may request at any time that we not process your personal data for promotional purposes or withdraw your consent previously given to us for using your personal data for marketing purposes. Please read the section on "Direct Marketing" above. You can exercise your rights in the following ways: tick the corresponding box on the form where we collect your personal data, or contact The Biten Group (Hong Kong) Limited, or send an email to ted@biten.org.

8.2 You have the right to refuse our use of certain cookies. Please read the following instructions about cookies for more information.

8.3 This website may occasionally include links to the websites of our partners, advertisers, and related companies. Please note that if you click on these links, these websites will have their own privacy policies, and we are not responsible for these policies. Please review the policy content before submitting any personal information to these websites.

9. Review data

The personal data protection laws of the Hong Kong Special Administrative Region grant you the right to access and correct your personal data. Any request to access or correct your personal data held by us must be made in writing and mailed to The Biten Group (Hong Kong) Limited.

10. Cookies and spyware

10.1 Use of Cookies and Spyware

10.1.1 We will never use or install spyware on your computer (including your smartphone or other electronic products), nor will we use spyware to collect information from your computer (including your smartphone or other electronic products).

10.1.2 Like many websites, we use "cookies", which are files stored by your browser on the hard drive of your computer (including your smartphone or other electronic device). Cookies help us identify account holders and enhance their experience using the website.

10.1.3 Most browsers automatically accept cookies, but allow you to disable them. Most browsers' 'Help' pages will inform you on how to prevent the browser from accepting new cookies, how to notify the browser when it receives new cookies, and how to remove cookies. You can remove or delete previously accepted cookies at any time.

10.1.4 We recommend that you keep cookies in the 'enabled' state so that we can provide you with a better experience on this site. If you set your browser to block all cookies (including necessary cookies), you may not be able to access certain parts of this site.

10.1.5 We have installed certain cookies on your device and recommend that you agree to their use. If you refuse, you can still use our webpage, but some features may not be available or may cause inconvenience during use.

10.2 We use the following cookies:

10.2.1 Necessary cookies. These cookies are necessary for the operation of our website and for providing your services. Contains cookies that allow you to log in to the secure area of the website, for example.

10.2.2 Functional cookies. These cookies record the choices you make on the webpage, such as your username, language, or region. In this way, we can personalize your browsing experience on this webpage.

10.2.3 Cookies for analysis functions. The function of these cookies is to enable us to collect information about webpage users, such as calculating visitor numbers and browsing patterns. These cookies record your browsing history of this webpage, the webpages you have visited, and the links you have clicked on. These cookies do not collect identifiable personal information. All information is anonymous. The use of these cookies will assist us in improving the usability of our website.

10.2.3 (i) We use the Google Analytics service provided by Google, Inc. ("Google") to analyze your use of this site. The information generated by Google Analytics is subject to Google's privacy policy and will be transmitted and stored on Google's servers in the United States. Before transmission, this information will be anonymized and the last octet of your IP address will be deleted. Google will then process the information for us to evaluate your use of the site, prepare a report on the site's activities, and provide other services related to Internet use. Google will not link your IP address with any other data held by Google. You can make corresponding settings on your browser to refuse the use of the above cookies. But in this case, you may not be able to use all the functions of this site. You can also download and install plugins for your browser to refuse the collection and processing of this data (including IP addresses): http://tools.google.com/dlpage/gaoptout?hl=zh To further understand how Google uses your data, please refer to http://www.google.com/analytics/learn/privacy.html .

10.2.4 Cookies on social media. These cookies allow you to share webpage content on social media platforms (such as Facebook, Twitter, Instagram). As these cookies are set up by other social media platforms, we cannot control them.

10.2.5 Cookies for advertising. These cookies enable us to provide customized advertisements to you on third-party platforms based on your interest in our products and services when you visit our website. These cookies do not collect information that identifies you. All information is anonymous.

10.2.5 (i) We conduct interest oriented advertising on our website, including redirection or remarketing techniques provided by third parties ("Third Party Providers"), such as:

• Criteo SA, Paris, France, www.criteo.com (“Criteo”),

• DoubleClick, a division of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, www.doubleclickbygoogle.com, (“DoubleClick”),

• Google Analytics Advertising Features, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

• Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

• Instagram LLC, 1601 Willow Rd. Menlo Park, CA 94025

To analyze your navigation on our website. On this basis, we can provide you with personalized advertising. For this purpose, cookies are stored on your computer. During your visit to our website, neither third-party providers nor Biten are allowed to collect any personal data, only anonymous data. The use of this technology fully complies with relevant data protection laws. Because of this data, we can, for example, display advertisements to you on third-party websites that are personalized based on your interest in our products. That is, when you visit our website and show interest in a specific product, this technology can display more information to you in the form of advertisements when you browse another website later. The sole goal of introducing this technology is to apply the available information to your interests and provide useful information as much as possible in your online experience. Of course, you can adjust your browser settings to not store such cookies and delete cookies that have already been stored. Please refer to the exit function of third-party providers in the following links for detailed information:

• Criteo 

• DoubleClick

• Google Analytics Advertising Features

• Facebook

• Instagram 

10.2.5 (ii) Create anonymous data using Google Analytics Advertising Features for demographic and interest reporting, as well as online impression reporting.

10.2.6 Some of our cookies are provided by third parties and are subject to their privacy policies. For more information about Google Analytics, please visit its website: http://www.google.com/analytics/learn/privacy.html For more information about AddThis, please visit their website http://www.addthis.com/privacy/privacy-policy The data they collect can be transferred and stored in destinations outside of the Hong Kong Special Administrative Region, especially in the United States. By accepting their cookies, you agree to this transfer, storage, or processing.

11. Changes to Privacy Policy

11.1 If there are any future changes to the privacy policy, they will be posted on this page. Meanwhile, in appropriate circumstances, you will also be notified via email.

12. Retention of Personal Information

The personal information collected from you will only be used and retained for the purposes stated at the time of collection. We will only retain such data for a reasonable period of time.

13. Contact Information

If you have any questions about this privacy policy, please contact us through the following methods: ted@biten.org .

If there is any discrepancy between the Chinese and English versions of the Privacy and Cookies Policy, the English version shall prevail.